Soho House, the renowned members-only club, is set to make a grand entrance in Milan, Italy, as it transforms the historic Cinema Arti into a six-level haven for its members. This expansion marks a significant milestone for the brand, extending its reach into one of Italy's most vibrant creative and design hubs. The project, scheduled for completion by the end of 2028, will offer a unique blend of luxury, culture, and community, reflecting both the international appeal of Soho House and the local essence of Milan.
A Historical Transformation
The building, originally designed by Italian architect Mario Cereghini in the 1930s, has a rich and varied history. Initially constructed between 1934 and 1935, it showcases a remarkable fusion of architectural styles, combining reinforced concrete and brick with marble columns, glass-block surfaces, and nautical-style portholes. This rationalist complex, engineered by Giorgio Baroni, suffered damage during World War II but was later revitalized as Cinema Arti – Casa Disney, a beloved local venue for children's film screenings. The building's evolution from an Olympic boxing gym to a cinema and now a Soho House club is a testament to its enduring appeal and adaptability.
A Six-Level Club
Soho House Milan will span six floors, offering a comprehensive range of amenities. Members will have access to exclusive club spaces, over 50 bedrooms, versatile working and socializing areas, wellness facilities, and a state-of-the-art gym. The crown jewel of the building will be a panoramic rooftop terrace featuring a swimming pool, providing members with a breathtaking view of the Milanese skyline. The interiors will embody the brand's signature informal, residential style while incorporating locally inspired elements, ensuring a seamless integration of international hospitality with the city's unique character.
A Cultural Bridge
As construction progresses, Soho House continues to engage with Milan through its Cities Without Houses program. This initiative allows creatives from cities without a permanent Soho House to access the brand's global network, fostering a sense of community and cultural exchange. The club's commitment to connecting with local communities is further emphasized by its plan to showcase art by artists born, trained, or based in Milan, solidifying its roots in the city's creative landscape.
A New Chapter
The transformation of Cinema Arti into Soho House Milan is more than just a physical renovation; it's a celebration of the city's rich history and its vibrant present. By preserving the building's Rationalist heritage and infusing it with Italian craftsmanship, the project pays homage to the past while embracing the future. As the club prepares to open its doors in 2028, it promises to become a cornerstone of Milan's social and cultural scene, offering a unique blend of luxury, community, and artistic expression that will resonate with members and locals alike.
